(UK) – New umbrella brand London Design Fair will include TENT London and Super Brands London, alongside growing host of international trade showcases.
Ten years in the making, TENT London has become adept at championing new designers, attracting global brands and showcasing countries, while connecting designers and brands with buyers, users, agents, media and specifiers. Continuing on this theme, London Design Fair will be a place where different countries will launch their designers and brands, introducing new products to the UK market.
Tent London Founder and Director, Jimmy MacDonald, explained: “The London Design Fair is an umbrella brand for Tent London and Super Brands London alongside the other shows we host, for example 100% Norway and the Design & Crafts Council of Ireland. With the addition of the third floor space at the Old Truman Brewery, we will be hosting further group shows, country showcases and themed exhibitions, affording these key facets even greater visibility. For our new name we decided on the London Design ‘Fair’, in part drawing inspiration from Europe, a region where we carry out a great deal of business and where ‘Fair’ is a familiar term.”
A partner of the 2016 London Design Festival, the London Design Fair will now include two days for trade visitors only, followed by two days for trade and the public.
Plans for the London Design Fair include:
- The launch of Trentino Collaborations. Initiated by the London Design Fair, four intrepid British designers are working directly with four Italian manufacturers, based in Trentino, to create a new capsule collection to be shown at the Fair.
- The continued development of the popular and prolific country pavilions. This year, the London Design Fair has invited India as the first ever guest country pavilion. Titled ‘This is India’, the pavilion will be co-curated by Spandana Gopal, Founder of London-based studio and accessories brand, Tiipoi. The exhibition will be designed by Kangan Arora, a London-based contemporary design studio.
- The launch of a new British Craft Pavilion, in partnership with the Crafts Council. Comprising 25 makers, an installation commissioned by the Crafts Council and a retail store, visitors can expect an inspiring British craft experience.
- A new third floor space.
More information can be found at: www.londondesignfair.co.uk