(USA) – Dallas Market Center sees 15% increase in lighting visitors.
By the third day of the show the number of businesses attending was ahead by 16% over the previous year with gains in each of the main buying categories reflecting the expanding Dallas customer base.
Analysed by geographic region the results were equally positive: the number of businesses attending from Texas, Oklahoma, Louisiana and Arkansas was up 26%, while more buyers from key regions were also attending: key states in the West up including California; the Northeast up 18% including New York and Pennsylvania; and the Southeast up 13% including a 106% increase in Mississippi, 39% increase in Georgia, and 11% increase in Alabama.
“This is a historic opening for our winter shows,” says Cindy Morris, Dallas Market Center President and CEO. “Motivated by strong holiday sales and seeking a broader range of inspiring best-sellers across all product types, buyers are choosing Dallas in record numbers. Thank you to our showrooms and sales reps for working together to deliver more customers. We have heard from numerous exhibitors that order writing has been tremendous and many of them have already surpassed their show goals.”
Dallas Market Center debuted more than 50 new and expanding showrooms during the January shows including established brands and emerging companies in home, gift, lighting and holiday/floral. In addition, more than 40 partnerships were announced with retail buying groups, trade groups and associations participating in the January shows.