Adam Hoets is the man behind award winning South African lighting company Willowlamp, which uses an original and patented method of attaching ball-chain to laser-cut steel frames in order to create intricate lighting designs. A tiny notch in the metal frame is Hoets’ magic ingredient in creating a fastener-free curtain of chains – the result is a collection of vibrant chandeliers and elegantly swaying pendants.
After graduating as an architect, Hoets travelled through Africa becoming increasingly enthused by the complex patterning he found in the continent’s natural surroundings. An acute understanding of geometric shapes combined with his architectural education thus resulted in a collection of sculptures that are masterpieces of both structure and aesthetics.
“Many of my designs are inspired by nature,” said Hoets. “Whether a direct translation like the Faraway Tree chandelier, or like many of my designs that are derived from sacred geometry – an understanding of nature in its purest form.”
Hoets’ signature pendants emit not only light but also creative energy and this is a key part of the brand’s ethos.
According to Hoets: “Our designs fuse organic forms with high tech materials and processes to create a dramatic new genre of lighting. Each fixture is the result of a collaboration between the needs of the user, the creativity of the designer and the skills of the fabricator. Our responsibility is to harness creativity and transform it into high-quality objects for everyday use.”
These unique works can be seen suspended from the ceilings of globally renowned hospitality, retail and commercial sites. For instance, a custom-designed work was commissioned by The Melia Hotel in London, which took form as the Fuchsia in Smoke chandelier. Other projects include the crafting of 35 large chandeliers for the Ritz Hotel in Dubai, the creation of the Flower of Life chandelier for the Seerose Resort and Spa in Switzerland, a customised Protea installed at the Ritz Carlton Chicago, and a custom-made oversized Flower of Life chandelier in chrome that hangs in the hallway of the Mena House Hotel Giza, Egypt, to name but a few.