Barovier&Toso appoints Luca Nichetto as Art Director
(Italy) – Barovier&Toso has appointed designer Luca Nichetto as its new Art Director, marking a major step in the brand’s strategic renewal. The move follows the recent hiring of the company’s first CEO, Andrea Signoroni.
Born in Murano and designer internationally recognised, Nichetto will oversee the evolution of Barovier&Toso’s visual identity, balancing the company’s 700-year heritage with a forward-thinking design approach. His role will cover product development, brand language, and the design of physical spaces.
“Ever since I was a child, Murano glass has been my first school – a living material capable of telling ancient stories and opening new horizons,” says Nicchetto. “Returning to Venice to take on the art direction of Barovier&Toso is deeply emotional for me; it feels like coming home.”
Signoroni says on the new appointment: “Nichetto’s contribution in creative and strategic terms will make a decisive contribution to strengthening the company’s positioning in the high-end segment.”
Early signs of the new direction were seen at Euroluce 2025 and in the redesign of the brand’s Venice boutique windows, both of which marked a first step towards a more contemporary and immersive narrative of the Barovier&Toso universe. The first collections under Nichetto’s direction will launch in early 2026, including new collaborations with international designers.
