Archiproducts Milan 2019 – New Design Experience
(Italy) – Over 50 partner brands in fifteen rooms take part in this year’s Milan Design event, where the keyword is eclectic.
Now in its fourth edition, The Design Experience has become a fundamental rendezvous for anyone in Milan during design week. The Archiproducts Milano space prepares once again to play host to the 50,000 professionals that flock to Via Tortona – this year with a new layout and design set.
Turning the space into a visionary project that speaks its truth through eclecticism, the fifteen rooms become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendancies. Hundreds of feather-light aluminium chains will dress the building’s facade, jamming to the graphic beat of artwork by Turin-based studio Truly Design in collaboration with Kriskadecor.
Desalto andSP01 are confirmed this year as Archiproducts Milano partners, contributing to the location’s decoration alongside Dooq, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, Wagner.
The workplace takes on new forms in room 11:BuzziSpace designs a flexible and functional set-up, with innovative solutions for sound absorption and furniture accessories that redefine traditional working practices.
The partnership with Japanese brands soil and+d continues, with their designs to grab on the go in the ground-floor pop-up shop.The outdoor space is entrusted to Extremis and Garda Furniture, the Serbian brand that this year contributes to the Archiproducts Salone del Mobile stand installation(Corso Italia, HALLITL S40),together with Framery. The staircase takes visitors through an evocative journey channeled through Coordonné, whose captivating wall paper tonalities make the Spanish brand’s products instantly recognisable.
Ceramica Vogue, Florim Ceramiche and CEDIT-Ceramiche D’Italia add their own personal touch to the space’s interiors. Thedécor elements include products by 101 Copenhagen, Paola Paronetto, Mutaforma and Hobby Flower.The floors showcase the delicate patterns of Toulemonde Bochart rugs, while ONE Mario Sirtorifabrics return to enrich the building’s rooms through their chromatic juxtapositions and strong hues. The entire set is lit up by the luminary creations of Flos, Vibia, Astro Lighting, ANDlight, Veronese, Zero and Vetreria Vistosi.
Moving up to the venue’s first floor, visitors are welcomed into the BTicino home: Living Now Apartment, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design.
Living Now Apartment offers a living experience with all the comforts intrinsic to the domotics of a smart home, in a sophisticated and progressive interior design project. The understated discretion of BTicino technology allows for the domotics system to be perceived through the Living Now devices. This smooth technology is capable of blending in and inserting itself seamlessly into the lifestyle dynamics of a domestic habitat.
The concept behind Living Now is interpreted through Marcante Testa’s design vision: two rooms that symbolise two distinct home environments in terms of language and colour accents. The project features environments that are functionally connected and integrated through a basic need for serene and accessible living.
