(USA) Belgian lighting brand opens new showroom at San Francisco Design Center.
The San Francisco Design Center itself lays in the heart of the Bay Area’s design and innovation area and is surrounded by pioneering technology firms, world-class museums and ground-breaking design and architecture companies. The new designated Brand Van Egmond showroom, due to open on 19th September, will be a well-placed location to connect and inspire, in particular for architects and interior designers.
Brand Van Egmond has been responsible for several unique lighting installations throughout the US. The atelier’s first major installation was for the Green Room for the Academy Awards Ceremony in Los Angeles.
Dennis van Egmond, Head of Sales and Marketing, comments, “The growing interest in more sculptural lighting in the US fits our atelier like no other. The opening of a dedicated showroom is a logical first step, to further support the growing appreciation of a more artisan approach towards lighting.”
The mono-brand boutique is designed under the vision of Brand van Egmond’s founder William Brand, who has worked through the years as an architect, designer and artist. The space features a minimalistic black and white interior that intersects with the city’s innovative atmosphere and its history, with a selection of new and established collections on display.
Brand adds, “Our dedicated showroom allows for even better support of the US market. We strive to learn from our American clients as well, in fact, some of the most creative and beautiful projects from our atelier have been done hand in hand with fellow creatives from the US.”