(UK) – Dedicated lighting exhibition to have strong focus on decorative lighting.
After the critical success of [d]arc room over the last two years, the event is now upping the ante by having its own hall at London Design Fair in the Old Truman Brewery as part of the London Design Festival in September.
London Design Fair attracts 30,000 visitors, with over half of those involved in interior design, architecture or retail. darc room will benefit from these impressive figures whilst adding its own dedicated lighting design audience, which was over 2,000 last year.
Taking place on 19-22 September, the show will continue with its unique exhibiting concept, showcasing the very best in lighting products, as well as having educational workshops, presentations and panel discussions covering all elements of decorative and architectural lighting – taking a closer look at lighting’s role in interior design and architecture.
Paul James, director of [d]arc room, commented: “I am delighted that darc room has found a new home at London Design Fair in the Old Truman Brewery for 2019. Whilst maintaining its own identity, darc room will benefit from London Design Fair’s impressive and diverse visitor numbers whilst also bringing a new, exciting lighting element to the design show.
“Our goal is to broaden the conversation to other designers who do not work with lighting every day but nevertheless are involved in the lighting specification process. Being involved in London Design Fair will allow our architectural and decorative lighting exhibitors to meet a wide range of designers and specifiers, not just those ensconced in lighting.”
Jimmy MacDonald, Founder and Director of London Design Fair, added: “As the Fair develops, servicing the needs of our growing trade audience becomes increasingly important, so we are delighted to be hosting darc room, a brilliant and concise lighting fair with over 75 international exhibitors.”