Controvento collaborates with Diesel Living and Lodes
(Italy) – Multidisciplinary design collective, Controvento, co-founded by Verdiana Vannini and Gabriele Chiav, marks its collaboration with the high fashion brand Diesel and Italian lighting brand Lodes with a bold new suspension lamp, D-Burned, that merges fashion, material innovation, and lighting design.
Drawing on Diesel’s heritage and led by the brand’s creative director, Glenn Martens, D-Burned integrates devoré denim – a fabric technique typically associated with Martens’ runway pieces – into the lighting world for the first time. The result is a pendant that visually expresses Diesel’s brand identity while exploring new material and conceptual territory for architectural lighting.
Controvento, based between Amsterdam and New York, was tasked with translating the fashion-forward DNA of Diesel into a spatial object. Known for its cross-disciplinary practice, the collective emphasises a pluralistic and collaborative approach, working across product design, art direction, and creative strategy.
The pendant’s name and aesthetic align with Controvento’s broader philosophy. In Italian, “controvento” refers to sailing against the wind, symbolising resistance to conformity and a pursuit of new perspectives. This theme resonates in the D-Burned design, which defies conventional lighting materials by introducing tactile textile narratives into a sculptural form.
By combining the visual codes of the runway with the technical precision of lighting, D-Burned illustrates how product design can serve as a bridge between disciplines and how reshaping identity is communicated in both domestic and commercial spaces.
