Flos appoints new design curators
(Italy) – Milanese architectural duo Fabio Calvi and Paolo Brambilla join Italian lighting brand.
This decision came as part of the company’s strategic reorganisation and development programme, drawn up and put in place by Roberta Silva, just a few months after she joined Flos as Chief Executive Officer.
The intention is to work comprehensively on product development, with the purpose of strengthening product range. This role will guarantee continuity with the past in terms of attention to the creative stage behind the idea, while at the same time ensuring a better structure.
Fabio Calvi and Paolo Brambilla, together, have a total of 20 years of collaboration with Flos, from the design of countless special installations for corporate events and new product launches, the planning of highly prestigious stands and display architecture, including Soft Wall, to recent refurbishment of the historic Milanese Flos flagship store in Corso Monforte.
This experience has afforded them an awareness of the brand’s philosophy and collections, hands-on experience with its evolution and a chance to get inside the relationship Flos enjoys with the creative talents on the international design scene.
Fabio Calvi and Paolo Brambilla commented: “Flos is a brand that has always turned trailblazing and design innovation into an element of differentiation and uniqueness. We are honoured by the confidence Roberta has shown in us and we are ready to step up to the plate in this exciting challenge. We like to imagine Flos as an art gallery and us as its curators, where the works of art are represented by poetical creations of light and the artists by the great designers who conceived them.”
