Flos appoints Barbara Corti as Head of International Marketing

March 28, 2018

(Italy) – Corti moves from her role as Chief Digital Officer to take on the new position as Head of International Marketing.

Barbara Corti has been appointed as the new Head of International Marketing at Flos.

Corti joined the Italian lighting manufacturers in March of last year as Chief Digital Officer, bringing her skills to the planning and implementation of the company’s first steps in the digital transformation process, with the launch of its new global website in November 2017.

In her new role reporting to Flos CEO Piero Gandini, Corti will provide support and strategic guidance to all Flos Group subsidiaries in the development of a coordinated marketing plan that is shaped increasingly by the digital driver, with the intention of boosting the growth of the Home, Architectural and Outdoor product collections. Corti will also continue to manage the development of strategic digital assets.

Speaking of the appointment, Piero Gandini said: “It is a huge pleasure to announce the appointment of Barbara as Head of International Marketing of Flos Group. The skills she has shown in her first period with Flos as Chief Digital Officer perfectly match with the creativity and action necessary to our growth.”

Corti added: “Flos is a brand whose cutting edge approach is a uniquely distinctive feature of its language and of how it does business, makes products and innovates.

“I am honoured by the confidence shown in me by Piero Gandini and ready to seize this valuable legacy, one which will give us all the momentum we need in the coming months to build a platform on which communication, marketing and technology will coalesce to offer a unique and distinctive market proposition.”

With a degree in architecture, Corti worked for more than ten years as a Creative Director in digital communication agencies and for five years as Digital Product Director in Condé Nast Italia, as well as gaining experience as a consultant and mentor for several fashion world startups.

In addition to her professional career, she has also lectured on the User Experience at the Politecnico di Torino Design faculty and collaborated on educational projects with Il Politecnico di Milano, IED and Domus Academy. Corti has played an active role on international projects centred on human rights with IDLO – International Development Law Organisation, tackling the subject of Human Rights Design in developing countries.

In recent years she has won several prestigious international prizes, including the Lovie Awards and the Emanuele Pirella Award for the real innovation demonstrated by the new digital versions of Condé Nast group publications.