Fritz Hansen opens Chinese showroom

(China)- Danish furniture and lighting brand Fritz Hansen opens its doors to brand-new Shanghai showroom.

Located in ShanKang Li, Jing’an’s lifestyle and dining hub, it has been designed in collaboration with Chinese architect group COLORFULL Design and the 220sqm showroom marks the first step in Fritz Hansen’s China expansion.

The space features a curated selection of Fritz Hansen’s most iconic pieces and is decorated in a palette of beige, white and rose, providing an inspirational hub and comprehensive design-source for architects, designers and customers – focusing on balance of functionality and great design.

“Our Shanghai showroom represents a physical manifestation of our brand as we take our steps into the Chinese market. It reflects the evolving vision of a luxury lifestyle brand, first established 150 years ago,” says Dario Reicherl, Fritz Hansen´s CEO of Asia. The new showroom is part of Fritz Hansen’s ambitious international growth strategy as our global footprint continues to expand. Over the coming months, the team will multiply with a dedicated office to cater to the growing Chinese market.”

www.fritzhansen.com