GIA Equation rebrands as Equation

August 26, 2021
(UK) – Lighting design practice GIA Equation has undergone a full rebrand, changing its name to Equation. The new name aims to reflect the fact that the studio is an independently run company from GIA, and has been for a number of years. Financially and operationally, it is unchanged and will continue to be a powerful brand, dedicated to delivering design excellence with a client-focused service. The rebranded Equation has also launched a new website, which showcases the firm’s UK and international portfolio, covering almost every built environment sector, including commercial, residential, retail, hospitality, urban regeneration and masterplanning. Maida Hot, Equation Managing Director, said: “From a single statement interior feature to an extensive exterior lighting scheme for a large development site, we give each project the same level of care and attention, starting from first principles, to produce designs that have maximum impact. Our thought process is firmly focused on what drives our client – it makes every project an exciting journey.”