FontanaArte at Deyrolle, France
Representing life in various forms, Deyrolle temple of taxidermy in Paris housed FontanaArte’s floor, table, wall, and suspension lamps from its 2015 Collection and historical archive; nestled amongst an encapsulating array of hauntingly real animals, the unlikely combination created an experience of life for its visitors with FontanaArte’s ‘lights to live’.
The Italian design team showcased a range of products including some of the brand’s most representative icons, together with a selection of new-generation lamps, for use in the contract sector and in homes. The historical and modern designs on show, set against the rich backdrop provided by Deyrolle presented the brand in an innovative light, standing out as a highlight; a spectacular part of Paris Design Week where creativity is displayed at its highest height. The display featured a number of the brand’s traditional designs, such as famous Italian architect, interior and product designer Gae Auleti’s Giova table lamp, which marked her debut in the field of designer lighting in 1964. These traditional pieces have provided inspiration for FontanaArte’s newest releases, such as those designs found in its 2015 Collection.
A collaborative approach with designers of different backgrounds and varying experiences is a characteristic element of FontanaArte. This display saw designers such as Karim Rashid, Carlo Colombo and Claesson Koivisto to name a few standing out next to stuffed tigers, bears and tiny chicks. Through this exhibition, FontanaArte made movements towards the brand image makeover it has desired with the release of its new website and publication of the FontanaArte Book, a volume giving readers a closer look at design products and projects from across the globe. Further to this, guests were given the FontanaArte magazine, a special edition illustrating the 2015 Collection and activities the designer has been involved in this year.
