Lee Broom takes Observatory to NYCxDesign

(USA) – British designer Lee Broom will present Observatory, his new stellar-inspired lighting collection at this years NYCxDESIGN.

For the entire week of NYCxDESIGN, the showroom on Greene Street will be transformed into an Observatory showcase. In signature Lee Broom style, visitors will be taken on a journey through the collection with the new lighting pieces taking centre stage, drawing viewers to observe the culmination of a collection which was two years in the making. Visitors to the show will be able to interact with the designs closer than ever before.

In a significant departure from the conventional design week model of previewing new designs several months before they go on sale, products from Observatory will be available to purchase immediately in-store and online.

Following Broom’s milestone 10-year anniversary in 2017, this year’s launches see the focus return to lighting, which the brand is renowned for. Observatory is Broom’s most progressive work to date where celestial designs play with proportions of vertical and horizontal space, sculptural, spherical form, and the refraction and reflection of light.

Observatory features LED lighting systems and bulbs custom-designed and developed in-house. Displaying new finishes such as polished chrome, and new interpretations of materials used in past collections, Observatory marks a new direction for the brand.

Lens Flair, a new spherical lighting piece, will also make its debut at Lee Broom’s flagship New York showroom at 34 Greene Street in SoHo during NYCxDESIGN on 17 May 2018.

Inspired by telescopic lenses and the art of horizontal and vertical refractions, Lens Flair is a piece of two halves, seamlessly combining the solid and the transparent. A detailed cross-cut lens emits a soft deflected light, which is juxtaposed by contemporary solid casing in brushed brass or matte black finishes. The beautiful new piece is available as a Pendant Light and Table Lamp, measuring 16 inches in diameter. Lens Flair makes a bold statement by itself, or multiple pendants can be hung to create a celestial installation.

In addition to Lens Flair Broom will also showcase four new lighting collections that were presented during Milan Design Week: Eclipse, Orion, Aurora and Tidal.

Following the launch of Observatoty during NYCxDESIGN, Broom will tour seven North American cities with the new collection, presented by key dealers in Boston, Toronto, Dallas, Chicago, Seattle, Vancouver and finishing the tour in Los Angeles in June to coincide with the LA Design Festival. This tour expands on the success and growth of the Lee Broom brand in the US market since the opening of the  showroom in New York in 2016.

Broom says: “I am excited to show our new lighting collection in New York, which is very special to me and a source of inspiration for many of my designs. NYCxDESIGN always has a great energy, and New York has become important to our business as we have seen rapid growth in the US since opening our permanent showroom in SoHo. I am very much looking forward to touring the US and Canada in May and June to show the collection to the wider North American market.”

www.leebroom.com