Maison&Objet 2022 Review
(France) – Maison&Objet, March 2022: an edition marked by dynamic international business, confirming the attractiveness of inspiring events.
It was in a positive business climate once again that the doors of the decor, design and lifestyle fair closed at the Paris-Nord Villepinte Exhibition Centre. This second post-pandemic session, which was moved from January to March in order to be held under satisfactory sanitary conditions, leaves no doubt as to everyone’s desire to finally meet at Maison&Objet to exchange ideas, make discoveries and sense market trends, in person.
The return of foreign visitors to Maison&Objet Paris was one of the main highlights of this edition: 1 in 3 visitors came from abroad, up 36.7% over the September edition. This vast proportion affirmed the choice of exhibitors who chose to wait two months longer to launch their new products, and compensated those French retailers, who prepared their season months ahead. Many of them met new export-market customers. Nearly 1,800 British visitors, who were not present in September because of travel restrictions, were eager to browse the aisles of the fair; similarly, more than 850 North Americans and nearly 1,100 Middle Easterners, as well as 200 firms and visitors from India, were in attendance to place orders.
Another indicator of the excitement surrounding the fair was the number of orders placed by specifiers (34% of visitors) and by the hospitality industry (nearly 2,500 professionals). Equally, aware that the supply-chain delays and inflation experienced in recent months may continue until the end of the year, the retail sector came to prepare for early September through the end of the year. With seven halls and Maison&Objet In the City (a new itinerary in Paris that showcased nearly 90 prestigious showrooms), the fair has successfully brought together the entire industry, mixing loyal brands showcasing new products with carefully curated new brands worth noticing. This session attracted 51,656 visitors from 136 nations, and 1,811 brands from 53 countries.
The fair was also an amplifier for brands that were not present with traditional stands. Indeed, through the What’s New? trend spaces, designed by Elizabeth Leriche, François Bernard, François Delclaux and, for the first time, Julia Rouzaud, Founder of GoodMoods, brands registered on the MOM (Maison&Objet and More) digital platform or in the Maison&Objet In The City itinerary were presented to visitors in an innovative and inspiring way. This was a way for those who were not yet ready to join the fair to get exposure within the Maison&Objet community and be noticed by a targeted audience. Thus, millions of Maison&Objet’s followers could also follow the industry news on Instagram, Facebook, LinkedIn, Twitter, Pinterest, WeChat, and now, Tik Tok.
In addition, those who could not attend the fair will benefit from reports and talks captured during the show (which will be translated and broadcast) through a subscription to the Maison&Objet Academy platform launched last September.
Next September, the programme will be enhanced with a new project called Future on Stage, dedicated to remarkable new companies worth noticing for their innovations. After highlighting six Japanese designers and one Japanese craftsman, the Rising Talent Awards will focus on the Netherlands. As for the show’s seasonal theme, shared with Paris Design Week, it promises an interpretation of a major societal trend through the prism of the industry.
September will also see the re-launch of the Paris Capitale de la Création initiative, which includes Maison&Objet as one of its flagship events, along with the Paris Convention and Visitors Bureau, the Paris Chamber of Commerce and Industry, and several of the capital’s trade fairs.
2022 Visitor figures:
51 656 unique visitors (+6.20%)
136 countries represented
32 982 French visitors
18 674 international visitors
TOop 10 countries outside of France: Belgium (2273), Italy (2031), UK (1839), Netherlands (1582), Spain (1449), Germany (1443), Switzerland (893), Portugal (869), USA (752), Turkey (373).
2022 Exhibitor figures:
1,811 brands
513 new brands
53 countries represented
825 French visitors
986 international visitors
Top 10 countries outside of France:Italy (281),Belgium (99),Netherlands (77),Germany (71),Portugal (63) /Spain (63), Denmark (61),UK (45),Turkey (36), Poland (33), Japan (16).
