Maison&Objet presents Tech Eden January 2024 Theme


November 14, 2023

(France) – Maison&Objet has announced the theme of its January 2024 show will be Tech Eden.

In conjunction with its 30th anniversary, Maison&Objet will be exploring the theme of Tech Eden following last year’s theme ‘Enjoy!”, Tech Eden conveys an optimism through shape and colour, focusing on futuristic biophilia and a new world of well-being.

Tech Eden was created with strategy agency Peclers Paris, who have said to see it as an opportunity to “highlight the profound evolution in the relationship between science and nature, and project it into a sustainable and desirable future.”

Peclers offers a narrative, on a futuristic utopia with new realities, will feed into the show’s activities, encompassing all sectors of interior decoration and design, arts and crafts, retail, decor, and hospitality. Through immersive experiences, Tech eden invites professionals to rethink spatial design and layout, augmented by technological innovation, and employing innovative aesthetic and environmental approaches.

Tech Eden will take place in several different locations, giving expression to its futuristic aesthetics and technological advances, as well as its gentle approach and appetite for a return to biophilia due to venues becoming hybridised.

The ‘What’s New? In Retail?’ space has become a think-tank for the now omni-channel distribution sector, offering a selection of new products, a programme of workshops and conferences, a café, and a wealth of merchandising ideas. François Delclaux will present a space for sourcing, inspiration, and exchange, in collaboration with the global design agency BETC.

The scenography of the venue has been given the softest of designs, where “tech” makes a discreet appearance, expressed by enveloping materials, natural forms, and gentle colours. This will serve as a showcase for three major trends: sustainable minimalism, responsible brutalism (re-use and recycling of materials), and organic fluidity.

In a post-lockdown context, the home is being transformed by remote working. Homes are getting comfy yet flexible, with living rooms becoming offices and bathrooms becoming living rooms for well-being; Elisabeth Leriche’s “What’s New? In Decor” trend space will focus on this fresh approach to interior decoration. While in hospitality, “the Hospitality Lab” Has three chill pods – awakening, active, regenerative – mixing well-being in cafes, luxury spas in hotels, and high-tech sports hall in waiting areas.

Maison&Objet has also announced that Mathieu Lehanneur has been named ‘Designer of the Year 2024’. Each year, this award honours a key figure in the international design industry. During the January show, the designer will craft a dedicated space that reflects his research and career path, titled ‘Outonomy’.

Melanie Leroy, Managing Director of Maison&Objet, said. “This anniversary edition will mark a significant development in Maison&Objet’s ability to support its customers while also celebrating 30 years of inspiration, creativity and closeness to its community.”

Maison&Objet will be taking place in Paris between the 18-22 of January, go to www.maison&objet.com to plan your visit now.