Max Fraser joins 100% Design

May 22, 2017

(UK) – 100% Design announces appointment of leading design journalist Max Fraser as Content Editor.

100% Design returns for its 23rd edition to Olympia London from 20-23 September. Fraser will add to the show’s critical and curatorial clout, producing features and installations inspired by this year’s theme, Elements. He is a dynamic new figurehead for the show alongside Media 10’s Daren Newton who oversees the show’s business development and exhibitor relations. He will retain the same position as Content Editor on Clerkenwell Design Week, a showcase of leading UK and international design brands presented in showroom events, exhibition and installations.

Max Fraser comments: “100% Design was the first design exhibition of its kind in London and I’ve witnessed it grow up from its early years. My involvement has been multifarious, from initially visiting as a curious young visitor before eventually being part of the advisory committee then collaborating with the show as a strategic partner during my time working at the London Design Festival.

Today, my work as a journalist and consultant takes me around the world and I hope to bring some of those findings back to London. As the show continues to evolve in its latest home at Olympia, I will be advising the 100% Design team across the content and creative elements with a particular focus on the main exhibition feature.”

Daren Newton, Managing Director, 100% Design and Clerkenwell Design Week, adds: “I am delighted that Max joins the team of 100% Design. In the new dual structure Max will drive the content and creative sides of the show while I will lead the business development. I have worked with Max on many projects in the past and he has always brought an exciting energy to any project he’s been involved in.”