Moooi opens London showroom
(UK) – Moooi’s collection shines bright in new store and showroom in Fitzrovia, London.
The showroom and brand store occupies the ground floor space of the Moray House building. The characteristic interior presents a celebration of Moooi’s signature designs and lifestyle ideas in the context of the brand’s evolution. “A complete Moooi world in the heart of London,” commented Moooi CEO Robin Bevers. “This Moooi showroom and brand store represents a very important step in the international growth and evolution of the brand.”
The lighting collection on display includes a special edition of the graceful Lolita lamp (2008), developed for the London opening in a new shade of London Rose. More recent design such as Container Bodhi (2014), the futuristic Statistocrat lamps (2015) and Moooi’s newest dancing star Coppelia (2014) will also be showcased.
The store is creatively luxurious with an eccentric touch, provocative and poetic at the same time, described by Moooi as a Rebellious Harmony. Inventive and pragmatic, this reflects the brand’s philosophy that people are intrinsically drawn to beauty, and are on the lookout for original ideas.
Moooi envisions the brand store to become a focal point for architects, designers and design lovers to gather ideas, and compel clients and passers-by to enter the new store to discuss interior aspirations.
