(Japan) – Moooi opens showroom and brand store in Tokyo’s Aoyama district.

Located in the southern area of the Aoyama neighbourhood, Minami Aoyama extends to the northern edge of Roppongi, Azabu and Hiroo. Formerly home to picturesque temples, shrines and revered samurai residences, it is now known as one of the most popular entertainment and shopping areas for young urban professionals.

Moooi’s collection takes residence near recognisable landmarks such as the Spiral Building, with its galleries, restaurants, bars and shops, not far from the exclusive Prada Aoyama and Cartier boutiques. Both international and Japanese fashion brands prosper in this neighbourhood, where unique architecture meets tradition with subtle flair.

The showroom and brand store occupies a total of 270m² of the first and second floor at Three F 6-11-1 Minamiaoyama Minato-ku. The interior showcases Moooi’s signature furniture and lighting collection, lifestyle ideas, and a selection of the brand-new design pieces debuted at the 2016 furniture fair in Milan. An assortment of carpets and broadlooms with three-dimensional patterns add another layer of beauty and depth to the inspiring interior, complementing the overall experience.

Moooi CEO Robin Bevers comments: “We are thrilled by Moooi’s recognition and appreciation in Japan. Today we are proud to bring the Moooi brand to the next level with our esteemed partner Toyo Kitchen Style.”

The lighting collection includes acclaimed signature pieces such as Bertjan Pot’s Prop lights, transparent bubbles of effervescent light, as well as Raimond Put’s Raimond lamp, a constellation of tiny LED lights where geometry and poetry merge in a perfect sphere of light. the latest extension of Bertjan Pots Heracleum design, Heracleum Endless, crowns the Moooi space with jovial branches and ramifications of LED leaves.

www.moooi.com