Mulberry, France

September 11, 2015

Renowned British architects, Universal Design Studio, have designed the interior of Mulberry’s newly opened store on the prestigious Rue Saint Honoré in Paris. The interior emphasises the personality of Mulberry with a sophisticated display of original British craftsmanship and architectural skill.

Designed to present three distinct sections each specialising in different luxury products, a multi-tonal herringbone stone floor links the areas showcasing men and women’s leather accessories, ready-to-wear, accessories, shoes and jewellery. The store’s interior has been designed to create a calm atmosphere through the use of pale oaks, marble, luxurious leathers and limestone floors.

To complement this, a dynamic lighting system has been putin place which changes the ambient mood over the course of the day and evening through the clever use of up-lighters which respond to the light outside.

Specialist British designers were commissioned by Universal Design Studio to bring a distinctive aesthetic to the interior. London-based textile artist Genevieve Bennett has created a bespoke leatherwork tile design that is used for wall panels, and award-winning English designer, Lee Broom designed a feature chandelier.

Personalisation is currently key to luxury and Universal Design Studio created an area for Mulberry’s new Paris store to offer a bespoke monogramming service for leather goods. A circular stone and glass personalisation bar at the heart of the store is a focus for customers to see examples of personalisation as well as French and British icons, which are exclusively available at the Paris store.

At the rear of the store the Ready-to-Wear room offers customers a more luxurious ‘Dressing Room’ environment to browse apparel and shoes. The sage green carpet, soft fluted walls, upholstered furniture and chandeliers create an atmospheric contrast to the open, external feel of the accessories areas.

Hannah Carter Owers, Director of Universal Design Studio, commented: “We are delighted to collaborate with Mulberry at this pivotal point in the brand’s progression. It is a wonderful opportunity to debut the new store concept at scale in ‘the capital of fashion’, bringing the best of British design, artistry and craft to Rue Saint Honoré – a truly iconic luxury destination.”

The new store joins Mulberry’s portfolio of international stores including New Bond Street in London, Madison Avenue in New York and Harbour City in Hong Kong. Mulberry has also recently opened stores in Hamburg, Frankfurt, Las Vegas and Dallas, and has 122 stores worldwide. This store is an important step in Mulberry’s global expansion as it continues the innovative store concept developed with British architects, Universal Design Studio. Responding to the brand’s core values of English heritage and sensibility, Universal’s concept is inspired by Mulberry’s roots in the Somerset landscape where the company has been manufacturing premium luxury leather goods for over 40 years.