(USA) – NeoCon, the largest and longest-running show serving the commercial interiors (A&D) industry, has announced the launch of Illuminate at NeoCon 2026, a new show-within-a-show concept dedicated to architectural, technical, and decorative lighting.

Scheduled to debut on 8-10 June at The Mart in Chicago, Illuminate will take place on the 7th floor of the exhibit hall as part of the redesign section. The platform aims to foster deeper connections between lighting manufacturers and professionals and the design community, offering direct access to the brands and technologies

As part of a redesign of the 7th Floor Exhibit Hall, Illuminate will serve as a showcase for education and exploration, featuring a selection of premiere and emerging lighting brands in unique booth configurations. Visitors will experience interactive vignettes and immersive installations that demonstrate the dramatic effects of lighting design in real-world scenarios.

Educational programming led by lighting experts will offer insights into the latest trends, technologies, and applications, while special events, happy hours, and meet-and-greets will offer collaboration and networking opportunities.

Lisa Simonian, Vice President, Head of Trade Shows at The Mart, comments: “With Illuminate, our goal is to create a dynamic new hub connecting the lighting industry with the commercial design community and NeoCon’s audience of more than 50,000 architects, designers and end-user decision makers. We are responding to an important need for lighting to be more properly recognised as a key and essential component of good design.”

www.neocon.com