New branding for Philips Lighting
(Netherlands) – Philips Lighting to change its name to Signify.
The choice of the new company name originates from the fact that “light becomes an intelligent language, which connects and conveys meaning.”
The company will continue to use the Philips brand under the existing licensing agreement with Royal Philips.
“We’re excited to announce our new company name as another step in our transformation journey,” said Eric Rondolat, CEO of Philips Lighting.
“Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own and will serve to further unite our 32,000 employees. At the same time, we remain proud to continue to use the Philips brand on our products.”
The new company name satisfies the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which requires that it changes less than eighteen months after Royal Philips no longer has a controlling interest.
In view of the renaming of the company, a proposal to amend the articles of association of Philips Lighting N.V. will be submitted to the Annual General Meeting of Shareholders to be held on May 15. The Philips Lighting stock exchange ticker will remain LIGHT.
A special video was released announcing the name change, available to view online here.