Preciosa awarded a Red Dot: Best of the Best 2018

August 23, 2018

(Czech Republic) – Preciosa’s Breath of Light is awarded a Red Dot: Best of The Best 2018.

Preciosa is awarded a Red Dot: Best of the Best 2018 for outstanding design quality for its lighting installation Breath of Light. Breath of Light debuted at this year’s Milan Design Week, its thoughtful design, and cutting edge interactivity was a big hit with visitors.

The vision of Preciosa’s Creative Directors Michael Vasku and Andreas King , the installation was generated in real time, coming as close to natural behaviour as possible, customised sound was added to provide a deeper emotional atmosphere. “The whole animation and movement of light is calculated in real time, meaning every time you blow into it the computer finds its own path for the installation,” Vasku says. “No breath is ever the same and it never gets boring. Its all about the human interaction.”