(Italy) – To celebrate the flagship store Rinascente’s first christmas in Rome, Slamp and Studio Waldemeyer joined forces to add a bit of extraordinary to the iconic city’s charm.

In every window of the store a shining star sparkles in light effects rippling across the entire façade, creating concentric wave patterns.

The light waves signify the impact the opening of the new store has on the city and beyond, a beacon of light that has risen right in the centre of Rome.

London based Studio Waldemeyer is known for artful, inventive projects with light and has a history of collaboration with Rinascente. Slamp with its HQ in Rome is the leading Italian lighting brand that combines handmade aesthetics and patented materials offering cool illuminations worldwide.

www.slamp.com

www.waldemeyer.com