As the 2013 edition of the Salone del Mobile draws closer, designjunction focusing on a number of specially organised collaborations that visitors can look forward to at EDIT this April.

As part of designjunction’s aim to present design in ‘a new and invigorating light that breaks the mould of the traditional trade show environment’, organisers have teamed up with a host of creative partners to enhance the visitor’s experience.

Pop-Up VIP Lounge by Apartment 58 & Modus
Apartment 58, the new private members club in central London which opened last month, are recreating the relaxed and fluid feel of their club in a site specific installation, furnished by leading British furniture brand Modus.

The VIP lounge will be a place to socialise, relax or work within the comfortable setting of a domestic apartment, with Modus providing new, bespoke and current products from their range to create a beautifully styled environment. The interior, designed by designjunction’s creative director Michael Sodeau, will also combine furniture pieces from Per Soderberg, lighting from Danish brand Muuto and accessories from Iitalla. The lounge will also house a dedicated media centre.

Tokyobike Tours
After the huge success of their London tours, tokyobike will be providing guided tours from EDIT, this time in the Brera Design District, a hotbed of over 200 brand showrooms and one-off design events.
The tours will run from 10am – 1pm and include complimentary refreshments and a goodie bag.

The  Wednesday tour will be hosted by regular London guide Duncan Riches of Associate, while Thursday’s will be led by Max Fraser from the London Design Festival.  Limited spaces are available, so booking is essential.

Outdoor Cafe by Extremis, La Marzocco and Material Lab 
A specially designed Outdoor Café will be created in La Pelota’s T-shaped courtyard, with a bespoke bar designed by Material Lab. The finest artisan coffee and ice-cream will be available for those needing a break.

www.thedesignjunction.co.uk