(UK) – Former Chief Marketing Officer of Swarovski joins the Tom Dixon team.
Alessandro Vergano will work closely with Founder and Creative Director Tom Dixon to expand the global reach of the brand and grow the business across lighting, furniture and home accessories – based between Hong Kong and London.
“I’m delighted to welcome Alessandro to the elaborate and curious world of Tom Dixon. With our ambitious plans and unique proposition, we needed to find someone with exceptional energy and a global outlook to lead the company into its next phase of development,” says Dixon. “Alessandro’s international and diverse experience means that he is perfectly placed to be the partner in crime for our new adventures. I couldn’t be happier with him joining our family.”
Vergano comes with a track record of success in both prestige and luxury markets. Prior to his role as CMO of Swarovski, he worked at Procter & Gamble for nearly ten years in various international roles. He managed the global businesses for Hugo Boss fragrances and Max Factor cosmetics. He brings with him extensive experience in global brand strategy, communications and product architecture and holds a Degree in Business Administration from Bocconi University (Milan, Italy) and a Master of Business Administration (MBA) awarded with distinction from the London Business School (UK).
Vergano comments: “I am so thrilled to join this celebrated brand and to be on this exciting journey with Tom. My ambition is to expand Tom Dixon to the far corners of the world, reaching more people and transforming everyday spaces into something truly extraordinary.”