(Denmark) – &Tradition has outlined a new climate strategy centred on reducing emissions across its operations and supply chain, following the validation of its targets by the Science Based Targets initiative (SBTi). The plan aligns the Danish design brand with global efforts to limit warming to 1.5°C under the Paris Agreement.

The company says its approach responds to increasing environmental pressures, including climate-related disruptions and biodiversity loss affecting natural materials and the communities that produce them. Its new roadmap uses the Greenhouse Gas Protocol to assess emissions across Scope 1, 2 and 3 categories, from direct energy use to the wider supply chain.

Working with SBTi, &Tradition has set measurable goals for 2030. The brand aims to reduce its Scope 1 and 2 emissions, those generated directly through company operations and purchased energy, by 50% from its 2021 baseline. These emissions account for less than 1% of its total footprint but include areas such as company vehicles and energy use across offices, stores and warehouses.

The company’s largest impact lies within Scope 3 emissions, which cover production processes, materials, and activities across its supplier network. These represent more than 90% of &Tradition’s total footprint. Rather than setting an absolute reduction target, the company has chosen an intensity-based metric that reflects its growth rate, aiming to cut Scope 3 emissions by 55% per million DKK value added by 2030.

The roadmap identifies several key levers for reducing emissions. One priority is increasing the share of products manufactured using renewable energy. While some suppliers already operate with green energy, availability and cost remain limiting factors in certain regions. Supporting a transition to renewable sources will form a central part of the company’s strategy.

Material adjustments also feature prominently. &Tradition plans to integrate higher levels of post-consumer recycled content and explore lower-emission alternatives in upholstery foams and textiles. These efforts are part of a broader review of product lifecycles, with the company assessing opportunities to reduce the long-term carbon footprint of key collections.

According to the company, achieving the targets will require continued cooperation with designers, product developers and suppliers. The roadmap will evolve as new methods and technologies emerge, with further initiatives expected as part of the brand’s long-term sustainability work.

www.andtradition.com